“Porter’s Five Forces is a model that identifies and analyzes five competitive forces that shape every industry, and helps determine an industry’s weaknesses and strengths. Frequently used to identify an industry’s structure to determine corporate strategy, Porter’s model can be applied to any segment of the economy to search for profitability and attractiveness. The model is named after Michael E. Porter.

Porter’s Five Forces is a business analysis model that helps to explain why different industries are able to sustain different levels of profitability. The model was published in Michael E. Porter’s book, “Competitive Strategy: Techniques for Analyzing Industries and Competitors” in 1980. The model is widely used to analyze the industry structure of a company as well as its corporate strategy. Porter identified five undeniable forces that play a part in shaping every market and industry in the world. The forces are frequently used to measure competition intensity, attractiveness, and profitability of an industry or market.”

Summary from Jim Chappelow with Investopedia.  Read his summary in more detail here. https://www.investopedia.com/terms/p/porter.asp

To fully evaluate your company’s position fill out Best Progress Growth’s worksheet here. http://www.bestprogress.com/wp-content/uploads/Porters-5-Forces.pdf